Good work doesn't automatically make a mission-based organization durable.
Organizations can have dedicated people, strong programs, and impressive results and still struggle to maintain direction, earn stakeholder trust, or demonstrate the value they create. Especially when the organization is complex, does work that is hard to measure, or both.
A plan can become irrelevant when circumstances change. Good work can go unrecognized when it can't be seen or understood. Conventional measures of performance can tell organizations surprisingly little about whether they're fulfilling their missions.
Durability, it turns out, has to be built.
How durable is your organization?
Durability isn't something an organization either has or doesn't have. It's a capacity that can be developed, strengthened, and sustained.
But where do you begin? Start by considering how well your organization maintains its direction, earns the trust of those it serves, and accounts for the value it creates.
